The Rice Purity Test, which comes from the aforementioned University in Houston has become known and influential among lots of people who sort of like a gamification-methodology for self-reflection on their lives. Not directly tied to finance, cultural phenomena like the Rice Purity Test can be useful cross-references on showing you how society operates and sometimes what drives financial markets or investment strategies.

What is the Rice Purity Test?

The Rice Purity Test is a list of 100 questions that pertain to personal activities, including relationships and intimacy, alcohol use as well as other life scenarios. First invented by students at Rice University in the 1980s, the test has gone through numerous incarnations and migrated to a wide array of Internet sites where it is enjoyed most often today – perhaps unsurprisingly – among young people trolling their friends or checking up on forebears. The test is self-administered and scored on a point system, with points for certain activities ranging from 0 to 100; higher numbers resulting in greater “purity”.

The Test’s Structure and Purpose

The test is meant to be challenging and contemplative, asking about behaviors that vary from holding hands romantically to more scandalous deeds than “Norman Bates”. Although it might look silly, the Rice Purity Test has a few almost ulterior motives:

Encouraging self-reflection: It guides individuals through their past experiences and behaviors.

This might raise: A topic for ongoing conversations among similarly-aged peers about personal values and experiences.

Socializing: Helps break ice during social gatherings thus creating a common ground for people to bond over.

Why People Take the Rice Purity Test

The reasons and motives vary among the individuals who take a Rice Purity Test.

Humans are curious creatures and often want to know how their experiences compare with others.

Weekend / Fun: At social get-togethers it is often enjoyed by the jockey.

Self-Reflection: Some practice introspection and self-awareness within the process of life, looking back at mistakes.

The Cultural Impact of the Rice Purity Test

The Rice Purity Test has gone global as a cultural spectacle. It offers much to the listener – which, like My Favorite Murder itself, is only a reflection of society’s curiosity with personal experiences or sometimes its own brain. Much of its reach has allegedly come down to social media, forums and shared passes further fueling a sense of community.

Linking Cultural Phenomena to Financial Insights

Obviously, this is the kind of cultural phenomena that it would be useful to understand as there can often be valuable insights from consumer behavior and trends – something important in terms of financial analysis or investment strategies.

For example, what counts as a cultural or leisure activity can say something about the broader context that may affect market demand or consumer preferences.

Investment Opportunities: Identify potential novel trends and behavior shifts, which can lead to sectors that these changes would have a profound effect on.

Behavioral Finance: The popularity of the test certainly speaks to how much money personalities affect market outcomes, and thus underscores some important principles in behavioral finance. Improved understanding of the motivations and behaviors across demographics can improve investment decision-making.

The Financial Perspective on Societal Trends

On a financial standpoint, societal trends presented in the Rice Purity Test as well can be valuable resources to other parts of market analysis:

Consumer Spending: What personal and lifestyle experiences are trending that will drive new types of consumer spending impacting sectors such as entertainment, health & wellness?

Marketing: Companies may tailor certain marketing campaigns to appeal to the values and experiences amplified through anthropological cultural phenomena.

Product Development: By understanding consumer behavior you can make more informed decisions related to product development and innovation that are better aligned with the changing tastes, demands of participants.

Also Read: Partner of Rules Informally: Knowing Financial Regulations


Although just a fun and reflective task, the Rice Purity Test channels deeper understandings on societal behaviors. This sort of cultural phenomenon can provide for meaningful and powerful research in financial market analysis, investment strategies as well as consumer behavior information. By linking cultural activities to financial trends and shifts, investors and analysts are able to better predict market movements as well as uncover new opportunities.